Linfield Football Club are proud to announce a new strategic partnership with Love Belfast, one of Northern Ireland’s leading digital news and lifestyle platforms, who will join the club as our Official Digital Media Partner.
This exciting collaboration marks a major step forward in the club’s continued efforts to expand its digital presence and connect more deeply with fans across Belfast and beyond. Through this partnership, Love Belfast will provide exclusive coverage, high-quality content creation, and promotional support throughout the upcoming season.
With over 450,000 followers across social media platforms and a website that attracts millions of visits annually from the local Northern Irish community, Love Belfast is uniquely positioned to amplify Linfield’s reach and engage both current supporters and new audiences in fresh and dynamic ways.
Linfield Social Media & Marketing Officer Matt Wright commented on the announcement:
“We’re delighted to welcome Love Belfast as our Official Digital Media Partner. Their reach, ideas, and deep roots in the community align perfectly with our ambition to bring the club closer to our fans this season through digital content. This partnership opens exciting opportunities to showcase Linfield’s story on and off the pitch and bring the club to new local audiences that we have struggled to reach in the past. Working with Andrew and Inga on this new partnership has been fantastic and their ambition to help grow local sport is evident, especially with their connections to other sporting organisations in Northern Ireland.”
As part of the partnership, Love Belfast will offer a shared content strategy, matchday promotions, exclusive interviews, and engaging features spotlighting the people and passion behind the club. From Windsor Park to the wider Belfast community, this collaboration promises to bring Linfield FC closer to the heart of local life.
Love Belfast Founder Inga Donaldson also expressed her enthusiasm:
“We’re thrilled to partner with one of the most historic and successful football clubs in the country. Linfield Football Club is a pillar of local sport, and we look forward to telling their story in a way that entertains, informs, and unites our audience with theirs.”
This new partnership reaffirms Linfield’s commitment to evolving as a modern, connected football club, and promises an exciting new era of digital engagement for the Bluemen and women and their loyal supporters.
